Most business owners work hard to grow their top line revenue so they can achieve an even bigger bottom line. But here’s the thing — while there are several ways to grow a business, not all of them actually grow your revenue, or more importantly your profits.
So, what should you do?
If growing your revenues is at the top of your list for 2021, then the best place to start is raising your prices.
Yes, I know that the thought of raising your prices is scary. Having worked with hundreds of growing businesses, and having grown my own in a very short period of time, I can tell you that hiking your prices is always difficult, but it’s important, and not just for your business.
Raising prices is an essential step for helping you develop the mindset needed to really take your business to the next level.
Many people are addicted to the yes to every client. Afterall,...
It is extremely important that you as a freelancer pick a niche. In an age of instant search, people like to type in exactly what they want or need and get top results in a flash.
When you are clear about what you do, and you communicate it in a simple way, it’s easier for people to find you.
Now, I didn’t say that narrowing down a niche is easy...for you. I said it was easy for clients to find you. The easier it is for clients to find you, the easier it is for you to get leads and secure business.
So, how do you actually pick your niche?
The greatest thing that holds freelancers back from choosing a niche is fear. Fear of missing out, or fear of not getting enough customers.
This fear makes you operate out of a mindset that isn’t productive. It’s a scarcity mindset and it’s actually lazy. Yep. I said it.
Being all things to all people is the lazy...
Freelancers go through many stages as they start and grow their business. Each new stage brings its own challenges and questions...as well as growing pains.
How do you know when to scale?
What if I told you that scaling was just ONE aspect of your professional journey? What’s the difference between expanding, scaling, building, multiplying and / or growing?
What I think most freelancers are really asking with this question about scaling is... how do I go to the next level in my business without selling my soul?
I’ve been on this journey myself. From hustling part time, making the leap to full time (and still hustling), to building a team... I’ve walked through the stages that led to growing a successful 6 figure freelance business in just a couple of years. Now I’m building a team to support the growth and launching a second business with even bigger aspirations.
When you’re starting to freelance, you may feel like you’re working hard with little compensation. While you’re still making an income, it can be a little overwhelming to have to take on more projects to make a decent income. But the truth is, you don’t have to do this.
Advocating to get paid what you’re worth can be scary. What if no one sees your value? What if they find someone at a lower price? These are the ‘what ifs’ that will hold you back.
Strap in, because I’m about to take you on a journey to help you get paid what you’re worth for your freelance work!
1. Price Your Proposals Correctly
Ever struggle with pricing your proposals?
Join the club.
I’ve been doing this for awhile and I still struggle with my pricing. Each client is different (in my business) and so I take the time to customize each proposal depending on how I’m...
The past 4 months have been a bit of a "plot twist" in our lives, don't you think?
With more people being stuck at home (which means more time being spent online), it's vital your website is working for your business, not against it.
My #1 goal is to help you and your business win. (Get a quick website check here!)
So today I wanted to share with you, 4 reasons your website may be losing customers...
It’s important to take customers on a journey.
Too many websites dump all their information at one time and leave it to the visitor to navigate on their own. People get overwhelmed with too many choices and eventually leave.
You don't need all your information on your website homepage. A clear menu bar will direct people to specific pages where they can get more detailed information. Your homepage should be a teaser that leads people to ‘click the button’ for more...
Many people like the idea of making money from home, but not sure if it’s the right move for them. I felt the same way when I was in between jobs, hoping to get the call for an interview (which never came). So, I thought through the reasons why freelancing might make sense for me and my family and these were 5 things that helped me move forward.
If you’ve ever considered starting (or growing) your freelance business, this blog post is for you. This covers the key things to consider as you think about a freelance business and how to apply your special skills for a sure fire way to level up.
Reason One - You want extra income
Let’s be real… who doesn’t want extra money!?
This is usually the first reason, (and the most practical reason!) for getting started as a freelancer.
Most people are not ready to quit their job and jump into full time work, so freelancing is a great way to dip...
“So how’d you do it??”
I get that question a lot.
It’s a great question, and it causes me to pause and reflect on how did I do it? How did I build a 6-figure business in my first year as a freelance copywriter?
Or, how did I double that my second year?
When I look back and try to identify the major shifts in my business, they turned out to be more like huge leaps (think bungee jumping) that made the greatest contribution to my growth as a freelancer.
Now, don’t get me wrong, the daily discipline of showing up, over delivering and delighting my customers is the foundation of any successful business, but these pretty big ‘ah-ha moments’ are the ones I can point back to that made a significant (and really fast) impact on my business and life.
3 Big Leaps:
Raising My Rates
I can see your eyes rolling already...of course your business would grow if you...
If you are looking for clients on freelance platforms, narrowing your niche is essential. A potential client may not want to hire you for the entire project if you don't specialize in the subject... (even if you offer all the services!) Clients will want to hire you for the piece of the project you specialize in.
The greatest thing that holds freelancers back from choosing a niche is fear. Fear of missing out and fear of not getting enough customers. It’s a scarcity mindset and it’s actually lazy. Yep. I said it.
Being all things to all people is the lazy way out. How is that working for you?
Commit. Drill down. Get good at something and plant your flag in a niche you actually love (and hopefully good at). That’s the way to scale faster.
Have you ever gone to Google to search for a plumber and decided to hire a plumber who also specializes in...