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The Secret to Landing More Clients: Give Away Your Best Advice for Free

discovery call freelance sales Mar 25, 2024

There’s a secret strategy not many freelancers are willing to try that helps them land more clients. It’s giving away your best advice for free on discovery calls! I know, I know - it might sound a little crazy at first. But trust me, this approach has been a game-changer in my business.


So, what exactly do I mean by giving away your best advice for free? 


It's simple. When you hop on a discovery call with a potential client, don't hold back. Share your most valuable tips, insights, and recommendations, even if they haven't hired you yet.


I get it - you might be worried that if you give away too much information, the client won't need to hire you. 


Here's the thing: most people don't have the time, skills, or expertise to implement your advice on their own. They'll be impressed by your knowledge and expertise, and they'll want to work with you to get even more of your valuable insights.


Plus, when you give away your best advice for free, you're showing the client what it would be like to work with you. You're giving them a taste of the value you bring to the table, and that's powerful stuff. It's like offering a free trial of your services - and who doesn't love a free trial?


Now, I know what you might be thinking: "But Lisa, won't I be wasting my time if the client doesn't end up hiring me?" And my answer is no, absolutely not. 


Even if that particular client doesn't hire you right away, they'll remember you. They'll think of you as the expert who gave them valuable advice when they needed it, and they'll be more likely to come back to you in the future or refer you to others.


In fact, some of my best clients have come from discovery calls where I freely shared my expertise and advice. They were so impressed by what I had to offer that they knew they needed to work with me - and they were willing to pay premium prices for my services.


So, my challenge to you is this: on your next discovery call, don't hold back. 


Give away your best advice, your most valuable insights, and your most powerful recommendations. Show the client what you're made of, and watch as they become eager to work with you.


And if you want to learn even more strategies for nailing your discovery calls and landing high-paying clients, be sure to check out my 3-day Discovery Call Bootcamp. It's packed with my proven step-by-step framework for every stage of the discovery call process, from landing the call to sending a winning proposal. (part of the Ultimate Freelancer Bundle here)


Remember, your expertise is valuable. Don't be afraid to share it freely, and watch as your freelancing business grows and thrives as a result.

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