Where Great Copywriting Starts
If you're looking to get started copywriting, or level-up as a copywriter, you need a strategic framework to create a clear message, flow and copy that connects.
Order todayThe World Needs More (Great) Copywriters
So, what are you waiting for?
You know copywriters are in high demand and get to work with top paying clients on really meaningful projects...but you're still asking yourself if you have what it takes?
How To Think Like A Copywriter is perfect for:
Copywriters Just
Getting Started
Curious about copywriting or a content writer ready to make the switch to copywriting?
Pro Copywriters Who Want to
3x Their Rates
Clients pay more for a clear process. Learn a strategic framework to sell higher priced projects.
Anyone Who Writes
Their Own Copy
Learn to think like a copywriter. Create a clear and powerful message that resonates with clients.
Learn a proven framework and
start writing strategic copy that connects.
I stumbled into copywriting...
Hi, I'm Lisa! A freelance copywriter, mom of 3 and a woman passionate about waking people up to their potential and possibility!
I stumbled into copywriting about 6 years ago with no training, certification or any online coach to guide my way.
I read the book "Building A StoryBrand" by Donald Miller, started hustling on Upwork and 12 months later earned $125,000 writing words for websites (in my very first year).
Sounds simple? It was.
Easy? Hell no!
This book is filled with all the things I wish I knew in the early days that would have saved me time, money and a whole lot of frustration (for me and my clients).
Last year I brought on an aspiring copywriter and taught her everything I know. This book is my collection of letters to Julia...giving you a sneak peek and access to the mind of a 6-figure copywriter in action.
Reader Reviews...
Julia DePasquale
Brand Strategist & Copywriter
I like how Lisa emphasizes clarity, kindness, and stepping into the role of the 'guide' as being keys to effective communication.
Gaby Lopez
FB / IG Ad Copywriter
I loved this book!!! When I’ve looked for resources to improve my copywriting skills, they almost always focus on the actual writing part and not the mindset.
Rebekah Hebdon
Content Marketing Strategist
I really appreciated how Lisa shares a clear framework for getting clarity on the key messages when working with a client.
Before writing a single word...
Don't get tempted to jump into writing copy (or fixing bad copy) by writing cute or clever words. Copywriting is not advertising or quick gimmicky sales.
Good copywriting moves people into action with purpose and kindness. Your first step is to find clarity.
In this book you'll learn:
🔷 The role of a copywriter
🔷 3 types of messages
🔷 Questions to ask clients
🔷 My 5 step framework
🔷 How to overcome uncertainty
🔷 Mistakes copywriters make
🔷 How to sell yourself with confidence
Stay Updated On All Things Copywriting!
Wanna know when the next copywriting masterclass is? Or how to connect with other copywriters? Add your name below and as I launch and grow The Copy Collective I promise to bring you along for the journey!
