$15.00 USD

How To Think Like A Copywriter: Order Now

Before writing a single word...


Don't get tempted to jump into writing copy (or fixing bad copy) by writing cute or clever words. Copywriting is not advertising or quick gimmicky sales.

Good copywriting moves people into action with purpose and kindness. Your first step is to find clarity.

In this book you'll learn: 

🔷 The role of a copywriter
🔷 3 types of messages
🔷 Questions to ask clients
🔷 My 5 step framework
🔷 How to overcome uncertainty
🔷 Mistakes copywriters make
🔷 How to sell yourself with confidence

What People Are Saying:

I really appreciated how Lisa shares a clear framework for getting clarity on the key messages when working with a client.

Rebekah Hebdon - Content Marketing Strategist

I like how Lisa emphasizes clarity, kindness, and stepping into the role of the 'guide' as being keys to effective communication.

Julia DePasquale - Brand Strategist & Copywriter